Free Tool
Patient Acquisition
Profitability Calculator
Plug in your numbers. See exactly how many new patients Google Ads can generate — and what it means for your bottom line.
Run the Numbers
Is Google Ads Worth It for Your Practice?
Most clinic owners guess. This calculator lets you know. Enter your numbers below and see projected leads, new patients, ROI, and monthly profit — updated in real time.
Patient Profitability Calculator
Break-even CPL & profit in seconds.
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Profit After Marketing
Profitable
$28,500
Total margin: $32,000 • Net after marketing: $28,500
Monthly Leads
40
New Patients / Month
8
Lead Value (Margin)
$800
Break-even CPL
$457
Total Monthly Margin
$32,000
ROI
8.1x
Profit / Lead
$750
Total Monthly Spend
$3,500
Projections are estimates based on your inputs. Actual results vary by market, specialty, and campaign quality.
How to Use This
What Each Number Means
Patient Conversion Rate
The percentage of inbound leads — calls, form fills, chat inquiries — that become booked patients. This varies by specialty and front desk process. A 10% rate is a conservative starting point; well-optimized practices often reach 20–35% with the right intake systems in place.
Average Patient Value / LTV
The total revenue a patient generates over their relationship with your practice — initial visit, follow-ups, procedures, products, and referrals. This varies widely by specialty: a single-visit urgent care patient looks very different from a chronic-care or surgical patient. Use a conservative estimate if you're unsure.
Break-even CPL
The maximum cost-per-lead at which your campaigns still break even after ad spend and management fees. If your actual CPL stays below this number, every lead generates positive return. The goal isn't just to hit break-even — it's to run campaigns far enough below it that your ROI is undeniable.
Ready to Make This Real?
Like What the Numbers Show?
Those projections are achievable. We've hit them for practices across the country. Book a free call and we'll walk through what's realistic in your specific market.