Real Results From Real Medical Practices — Google Ads That Actually Work
We let the numbers do the talking. Below are real outcomes from real medical practices — no inflated projections, no cherry-picked outliers. Just what actually happens when a healthcare-only agency runs your Google Ads.
From Zero to 30 New Patients Per Month
Multi-Location Podiatry Clinic
Established podiatry group with multiple locations struggling to generate consistent new patient volume through digital channels. They had tried managing Google Ads in-house but were seeing poor ROI and unpredictable call volume month to month.
Rebuilt their Google Ads account from the ground up with tightly themed ad groups, negative keyword lists, and call-optimized landing pages tailored to each location. Implemented conversion tracking and monthly reporting tied directly to new patient calls.
Average Performance Across Our Portfolio
Averaged across all active client accounts, per practice location
Total cost to generate one new patient appointment, including all ad spend
Every client we've worked with has reported satisfaction with their results and our service
Revenue generated vs. total investment (management + ad spend) across the portfolio
These are averages across all active accounts. Individual results vary based on specialty, location, competition, and monthly ad budget. We'll give you specific projections for your market in your free audit.
How We Stack Up Against Industry Benchmarks
| Metric | Industry Average | Dr. Foot Traffic |
|---|---|---|
| Healthcare PPC conversion rate | 2.70% | 4.12% ↑ |
| Cost per lead (healthcare) | $120 – $200 | $50–$80 ↓ |
| Time to first patient results | 60 – 90 days | 14 – 30 days ↓ |
| Campaign optimization frequency | Monthly | Daily ↑ |
| Average agency management fee | $2,500 – $5,000/mo | $1,250/mo ↓ |
| Healthcare-specific keyword expertise | Generalist | Specialist |
Industry benchmark sources: WordStream Healthcare Advertising Benchmarks (2024), HubSpot Marketing Industry Report (2024). Dr. Foot Traffic figures represent portfolio averages.
What a 3:1 ROI Looks Like for Your Bottom Line
The numbers are compelling in the abstract. Here's what they look like applied to a real practice scenario — using our actual average performance metrics.
- A podiatry patient's average lifetime value is $800–$2,400, depending on treatment complexity.
- At our average of 30 new patients per month, you're adding significant recurring revenue.
- Even at the conservative end, the math is undeniable.
Example: Mid-Size Podiatry Practice
What Affects Your Results
We believe in full transparency. Here's what actually drives the variance in results across our clients.
Higher budgets capture more search volume. A $3,000/month ad budget reaches more patients than $1,000/month in the same market — more data, faster optimization, more patients.
Practices in major metros compete with larger healthcare networks. Rural and mid-size markets typically see lower cost-per-click and faster results because the competition is thinner.
Podiatry is our founding specialty — we have the deepest keyword data and the fastest ramp-up time. Other specialties perform well, but may take slightly longer to reach peak efficiency.
Our ads drive traffic — your landing page converts it. We review and optimize your page as part of setup, but a high-converting page with clear CTAs and trust signals makes a measurable difference.
See What's Possible for Your Practice
Start with a free audit. We'll show you your specific market opportunity and project results based on your specialty, location, and budget.
Book Your Free Practice Audit →